ABOUT RC DESIGNS

Your Partner in Northern California Real Estate

A message from our founder, Liz Laird

For nearly two decades, I’ve been immersed in the art of creating spaces where people feel an instant connection. My journey began in the demanding world of corporate housing, where I learned firsthand what it takes to impress discerning executives and create a flawless first impression, every single time.

This experience taught me a fundamental truth: a well-designed space is not just about aesthetics; it’s a powerful marketing tool. I founded RC Designs and Staging to bring that same strategic, detail-oriented approach to the real estate agents of Northern California. I believe in being more than just a vendor—I am your partner, and my team is an extension of yours.

Our Philosophy: Staging is a Strategy, Not a Service

In today’s Northern California market—from Napa and Sonoma to the East Bay—buyers are more sophisticated than ever. With nearly all home searches starting online, your listing’s photos are now its most important showing. A vacant home, or one that doesn’t show its full potential, is a missed opportunity.

We understand the unique challenge of marketing premier and executive properties. Buyers in this segment expect a lifestyle, not just a layout. Our mission is to create that aspirational vision.

We don’t just fill rooms; we tell a story. We use our deep understanding of design and buyer psychology to create spaces that feel luxurious, welcoming, and, most importantly, valuable.

Why Partner with RC Designs and Staging?

We Understand Your Market. We are deeply rooted in Northern California, with extensive experience in Solano, Napa, Contra Costa, and Yolo counties, as well as Sonoma, Marin, and the greater East Bay. We know what buyers in these specific communities are looking for.

We Are Your “Boots on the Ground.” We manage every detail with meticulous care, from the initial design concept to the final, flawless installation. Our goal is to make the staging process seamless for you and your clients.

We Deliver a Tangible Return. Our work is designed to help you sell your listings faster and for a higher price. We are committed to being a crucial part of your success, helping you win more listings and build your brand as a top agent.

Ready to Elevate Your Next Listing?

Let’s discuss how a strategic partnership can make the difference on your next sale.

FAQs

Of course we love as much time as possible to plan for your staging in case we need to order special pieces for your home, but understand if you’re in a hurry to list. Typical turnaround is 7-10 days but we have done next day deliveries for our clients when needed.

Yes, of course! For occupied listings, our stagers will visit the home with the realtor and the seller in order to plan which pieces should be brought in from our inventory as well as help the seller identify which of their personal items should be packed away before staging day.

We own all of our own inventory and purchase from many different sources. Whenever possible, we prioritize making purchases from other small businesses in order to support our local community.

We highly recommend an in-person consultation so that our team can get a feel for the size and scale of the space.

Occupied staging – We stage the home when the seller is still living in the home. We bring in some of our furniture pieces that will complement theirs and guide them through the “minimalizing” process.  We then bring in the accessories, art,  and decor to complete the staging.
Partial staging- A partial staging occurs when the home is unoccupied but has some furniture. We upgrade the appearance of the home with wall art, additional furniture as needed, florals, tabletop decor, linens and throw pillows.
Complete staging- We transform an empty, vacant home into a gorgeously furnished space.  This allows buyers to visualize the potential of each professionally designed room.